Digital marketing is perhaps the most overlooked element of marketing which uses modern digital technologies including mobile phones, desktop computers and other modern digital platforms and media to market products and services to customers. The digital marketing process is the dissemination of information, data and message through various channels to potential customers. This form of digital marketing can be used for any type of business and can be used for internet marketing, social media marketing, telemarketing marketing, direct mail marketing, Internet advertising, web site promotion and viral marketing campaigns.
Some of the digital marketing tools used include email marketing, content marketing, PPC campaigns, search engine optimization, video marketing, video publishing platforms and RSS feed. Email marketing helps businesses effectively send customer information and offers. Content marketing involves creating high quality content and distributing it through various platforms and web sites. Search engine optimization (SEO) helps businesses achieve higher rankings in major search engines like Google, Yahoo and Bing, by creating inbound links from related websites, blogs and directories. Video marketing helps in sharing videos on the web sites and sending message on social networking websites such as Facebook and Twitter. RSS feeds are another important tool for digital marketers.
Digital marketing differs from traditional marketing in many ways. Traditional marketing campaigns are usually channeled through various channels such as print, television, radio, and direct mail. Internet marketing campaigns are typically channeled via online channels such as social media, social networking websites, blogs and article directories. On the other hand, digital marketing campaigns are often channeled through various interactive channels such as blogs, Facebook, Twitter and mobile apps. The main goal of digital marketing is to enhance brand recognition in the form of increased sales, increased visibility of product or service and to increase the company’s presence in the market.