Digital Marketing is the element of advertising which uses digital technologies including computer-based technologies and mobile phone based digital communications systems like smart phones, hand held PCs and other similar electronic devices and platforms to advertise various products and services. This form of advertising is mostly used to target a specific group of people by creating a presence on the internet. These days many companies are adopting digital marketing to reach out to the target audience. This form of advertising includes websites, email marketing and text message marketing. This form of advertisement aims at creating a long term relationship with the prospective customers by creating a connection between the product or service and the needs of the users.
The biggest advantage of online marketing over traditional forms of promotion is the opportunity to gain visibility over the internet faster. With the help of digital technologies, marketers get the opportunity to create visibility for their products in a very fast manner. The marketers can create a presence on the internet very quickly by opting for pay per click campaigns, which in turn help them to achieve quick results. The main aim of the marketers is to generate as much visibility as they can so that more people come to know about the product or service. They have to make the websites appealing by providing great content, interesting articles and lots of images and videos.
Another advantage is that, the traffic generated through these platforms is targeted and this increases the chance of conversion to a customer. Moreover, this platform provides a trust component by providing a way to the visitor to interact with the marketer and also provides a chance to learn more about the product or service. The online marketing also includes social media, which enables the marketers to share information about their products and manage a vast customer database. This ensures that the marketer is able to build a relationship with the potential customers.